Art & Copy

The Girl Effect

I am usually not a fan of opening flash animations. I don't have the patience for most of them. This website is so well executed and has such a beautiful flash animation that I didn't even press the skip button!

Check it out! Not only is the website beautiful but The Girl Effect is for a great cause.

Go Forth!

Has anyone seen the new Levi's Campaign, "Go Forth!"?

A few weeks ago the Interactive Director for this campaign from Wieden + Kennedy came to talk to my Senior Project class. Turns out my Professor is good friends with him and he was in New York for the launch of the campaign.

It is a really exciting campaign for many reasons. I personally find the visuals of this campaign to be very exciting. One of my roommates said it reminds her of her teenage years, which I agree with, not that we are much past those years, but it reminds me of a time when I had more free time and less responsibilities. Although I do not want to go back to those days, it is nice to reminisce. The commercials and print ads speak to our generation, the website is really beautiful as well. The campaign has a call to action for people to participate in the search for Grayson Ozias IV's fortune (get it G.O. Forth?) which was buried somewhere in the US. There are clues given as to where hints may be found in order to ultimately find the buried fortune, $100,000. Supposedly, Levi's is going to fly the winner to the fortune and have them actually dig it up.

I don't know how effective this campaign is going to be at making people where Levi's. I love this campaign and honestly, I will never wear Levi's. They just aren't comfortable, but this campaign makes me wish that they were.

The Wonderfactory

Last Thursday, my senior project class had a presentation at The Wonderfactory. It is a really cool little design house (mainly web). They designed the Martha Stewart website which makes me automatically love them. We had to design iPhone apps for clients of our choice and then present them to one of the Creative Directors/Founders, David Link and the Director of HR, Carla Vilar. All of the presentations went well and we were well received, which was exciting, but the more exciting thing was the office that they had!

We were all blown away by just how creative the office is. There is a room called hell, video games galore, and a room that appears to be a closet until you push through the clothes hanging. They had also designed their own wallpaper with vector illustrations! Another cool thing is that when you get off of the elevator there is just a wall of book shelves in front of you and a rope hanging down with a tassle. When you pull the rope a secret door opens to the office! It seems like it would be the best office to work in! Check out more pictures of their office!