Axe Ads

For one of my Senior Project classes I am doing a campaign for one of Axe's shampoos called Deep Clean Shampoo + Hair Scrub. My idea is to do a campaign called "Wash Away Last Nights Sins" incorporating print, tv, social media, and product promotion (giveaway). My professor suggested that I look at what Axe has done (since it is so good) and try and make what I create mimic (in look and feel) but not copy what Axe has done in the past and although I do think that Axe products smell horrible (and make me want to gag) their advertising is amazing and some how make teenage boys (and grown men) think that their products smell good and attract the opposite sex. I have been researching their campaigns and I must say they are much better then I was expecting. In fact I think they are pretty "poppin" (as my sophomore des pro professor always says)! Even their Guerrilla Advertising is awesome. Here are some of the ads that I've found that I truly love.

Print Ads

Guerrilla Ads This is a Guerrilla Marketing Campaign in Poland where women dressed as police officers and sprayed men in the streets with Axe and then proceeded to demonstrate the effects that Axe has on women.

**now I am interning at BBH Axe's agency