I usually try not to bash any ads on my blog because I know that clients and politics often stunt the creative process, and sometimes I try to be understanding and sensitive. An ad really has to bug me for me to speak publicly about how much I dislike it. Well, the Palm Plus ads bug me to that point, and maybe beyond.
If they weren't all over I wouldn't care. They could be easily ignored because there is nothing about them that makes people notice them. The only thing that makes you notice them is that they are everywhere. They are even at subway stations that you wouldn't expect to see them like the Myrtle-Willoughby stop on the G-train (no one is ever at this stop! not the best media buy in my opinion). The placements of these ads make it seem like Palm is marketing this phone, to well, basically everyone, considering that they are everywhere.
The phone? It's not that beautiful. Visually, it can't compete with the iPhone or even the Droid. The ads showcase qualities of the phone that seemingly every PDA and smartphone have. So why should I buy this phone, that offers me what any other phone does but in a less fashionable way for the same price? Yeah, I don't really know either.
One would think that after the terribly creepy spots that launched in 2009 Palm would be trying to win people over. Negative commenters on YouTube went to the extent of saying that due to those creepy spots they wouldn't buy the phone. I don't know how much this actually affected people in the market for a very average smartphone but after comments like that Palm was most likely wanting to play this campaign pretty safe.
The tag line leaves something to be desired. "Life moves fast. Don't miss a thing." In the words of Cher Horowitz (Clueless), "Can we please be more generic?"
On a good note, they are clean looking ads so I have to give them props on not cluttering the city with messes.